Oura Ring 5: Subtle. Power.
To launch the new Oura Ring 5 — the smallest smart ring on Earth — we created a series of live action films celebrating the supernatural power a single, Oura Ring-wearing finger can wield.
Can You Hear That?
Our live action TV spots were bolstered by ring-forward, CGI-driven films bent on deeply educating the consumer and introducing them to the benefits of the Oura Ring. Used around the globe to introduce the new Oura Ring 5 in dozens of countries.
Contributions: Shaping concept, scripting, international translation supervision
The World’s Smallest Smart Ring
We created a version exclusively focused on the new enhancements to the hardware.
Contributions: Shaping concept, scripting, international translation supervision