Subtle. Power.
Two words you might not expect to exist together — but there they are, together in the new Oura Ring 5. 40% smaller, and even more powerful.
We set out to create three brand-forward TV spots, each focusing on a captivating character and the subtle (and sometimes, not so subtle) power they each wield with a single, Oura Ring-ed finger.
Oura Ring 5: Product-Led CGI
To complement our brand TV spots, we created two additional campaign films. Created in partnership with our talented friends at Man vs Machine, we wove nature-based imagery with beauty shots of the new hardware. One spot focuses on deeper product education, the other celebrates the hardware innovation of Oura Ring 5. Both aired extensively around the globe as we rolled out this significant product launch.
Oura Ring 5: Out-of-Home
From San Francisco, New York, and Boston, to Sydney, Helsinki, and Frankfurt, we popped up around the world to announce the arrival of the world’s smallest smart ring.
